PURE PONY

破泥
WHOLE-CUT FREEZE-DRIED ZERO ADDITIVES

Whole-cut freeze-dried horse meat treats for cats and dogs. Sourced from contracted Horqin grassland ranches and produced in SQF Level 3, BRC and HACCP certified plants — backed by export licensing, third-party lab reports and shelf-ready merchandising.

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Engraving of a running horse
Rare, honest meat.
From ranch to bowl.
7 SKUs. More to Come.
4 Classic Boxed Cuts + 3 Free Roam Pouches
Sticks · Slices · Organ Duo · Pouches
100%
Single-Protein Whole-Cut Horse Meat
Zero preservatives, colours or attractants
30,000 m²
Standardised Plant & Cold Chain
Horqin Grassland contracted ranches
International Certifications & Export Ready
SQF LEVEL 3 BRC FSSC 22000 HACCP ISO 9001 EXPORT LICENSED
Why Horse Meat

Rare. Traceable. Lean. Why Horse · A Differentiated Protein

In a pet food market saturated with chicken and beef, horse meat gives retailers a differentiated protein with a lean nutritional profile and a traceable sourcing story.

Whole-cut raw horse meat
Contracted Horqin Grassland grain-fed horse meat · Whole-cut grain, unbroken cold chain
Rarer
Horse is an uncommon protein in pet food, supplied in far smaller volumes than chicken or beef. That scarcity makes the range genuinely differentiated — and gives the retail shelf a story worth telling.
Traceable
Horses are single-hoofed animals with a body temperature of about 38–39°C and are not susceptible to foot-and-mouth disease. We source grain-fed horses from contracted ranches, maintain an unbroken cold chain and test every batch.
Leaner
Raw horse meat contains around 2.5g fat and 20.1g protein per 100g, with roughly three times the iron of beef and all essential amino acids.
20.1g
Protein content
Per 100g raw meat
2.5g
Fat content
Per 100g raw meat
22.6%
Unsaturated fat
Share of total fat
20+
Amino acids
All essentials included
100kcal
Energy value
Per 100g raw meat
4.3mg
Iron per 100g raw
About 3× beef

＊Nutritional figures are per 100g of raw horse meat. For the freeze-dried product, refer to the analysis printed on pack; third-party lab reports are available on request.

Classic Box Series

Four Cuts, One Standard 經典盒裝系列 · 4 款原切部位單品

Four whole cuts, freeze-dried. Four occasions.
One tangram horse, one trapezoid box — a matrix built to merchandise as a set.

CLASSIC SERIES Horse neck strips product box

Horse Neck Strips 馬肉棒 · Prime Cut Horse Neck Strips

“Selected Whole-Cut Neck Strips”

Lean horse neck, cut whole and never reformed, so each piece is exactly what it looks like. Individually wrapped for carrying, with a firm texture suited to walks, outdoor trips and training rewards.

Cut
Whole-cut horse neck
Profile
High protein, low fat
Scenario
Reward · on the go
Additives
None (Zero Additives)
Ingredients100% horse neck (single ingredient)
Net weight70g
Shelf life18 months unopened. Exact date and nutritional analysis as printed on pack; lab reports available on request.
CLASSIC SERIES Horse belly slices product box

Horse Belly Slices 霜降肉排 · Prime Cut Horse Belly Slices

“Selected Whole-Cut Belly Slices”

Whole-cut belly with visible grain and even marbling, freeze-dried thin and crisp and plump again once rehydrated. The raw material is lean and protein-rich and contains naturally occurring iron and calcium.

Cut
Whole-cut horse belly
Process
Freeze-dried fresh
Profile
Iron & calcium
Additives
None (Zero Additives)
Ingredients100% horse belly (single ingredient)
Net weight80g
Shelf life18 months unopened. Exact date and nutritional analysis as printed on pack; lab reports available on request.
CLASSIC SERIES Horse heart and liver product box

Horse Heart & Liver 小心肝 · Prime Cut Horse Heart & Liver

“Selected Whole-Cut Heart & Liver”

Heart and liver bring a naturally savoury aroma in pieces sized for hand-feeding. They contain naturally occurring vitamins and iron and can be served as a daily topper.

Cut
Horse heart + liver
Profile
Vitamins & iron
Scenario
Savoury · topper
Additives
None (Zero Additives)
IngredientsHorse heart & liver (two ingredients)
Net weight100g
Shelf life18 months unopened. Exact date and nutritional analysis as printed on pack; lab reports available on request.
CLASSIC SERIES Horse lung slices product box

Crispy Lung Slices 清新肺片 · Crispy Horse Lung Slices

“Selected Whole-Cut Lung Slices”

Whole-cut horse lung, freeze-dried into airy, crisp and porous slices. The bone-free format has a light texture and requires active chewing.

Cut
Whole-cut horse lung
Format
Crisp · chew
Design
Bone-free · durable
Additives
None (Zero Additives)
Ingredients100% horse lung (single ingredient)
Net weight50g
Shelf life18 months unopened. Exact date and nutritional analysis as printed on pack; lab reports available on request.
Package Design

A Horse, Told in Seven Pieces

“Horse meat is the core of what we make, so the visual system had to put the horse first. We split the animal into a tangram, each piece standing for a different cut — a quiet way to help buyers see where the meat comes from.

The box is a trapezoid shaped after a hoof, tying the structure back to the brand. Printed on imported recyclable stock, a grey ground lifts perceived quality and sets up contrast against the graphic colours — making the range both distinctive and immediately identifiable on retail shelves.”

Tangram and trapezoid product packaging
Free Roam Pouch Series

Free Roam · Refresh Edition 隨心寶煥新袋裝 · 一匹馬，三袋隨手小食

The same good horse meat, in a format you can simply grab. Free Roam moves from gift box to everyday carry — made for trips out, in-store hanging display, resealable sampling and easy trial.

Pouch + Hang Hole
Easy to hold, easy to hang on strips and much easier to merchandise.
Resealable ZIP
Reseal after opening so freeze-dried pieces stay crisp; ideal for store sampling.
See-Through Window
The whole-cut grain shows through: what you see is what you get.
More Per Pack
More grams at the same price tier, so every pack lasts longer.
New Dice Format
Small dice that are easy to portion for cats and dogs.
Three-Colour System
Blue, pink and green clearly split the range on the shelf.
Three Free Roam product pouches
Horse meat dice pouch

Meat Dice

馬肉粒 · Milky Aroma Meat Dice
Milky aroma · easy chew · new format

Whole-cut horse in small freeze-dried dice, portioned for one-piece-at-a-time feeding or training rewards.

Horse heart and liver pouch

Heart & Liver Duo

馬心肝 · Creamy Heart & Liver Duo
Balanced duo · iron-rich

Horse heart and liver together, naturally savoury and containing naturally occurring iron — suitable as a daily meal topper.

Horse lung slices pouch

Crispy Lung Slices

馬肺片 · Crispy Lung Slices
Light and crisp · active chew

Large freeze-dried lung slices with an airy, crisp texture that requires active chewing.

Supply Chain & Quality Assurance

Traceable from the Ranch 源頭直供 · 層層把關 · 國際權威認證

From contracted Horqin pastures to SQF Level 3 and BRC certified facilities, we control every step so each batch stays pure, documented and ready for export.

Upstream Ranch & Slaughter Standards

Contracted ranch on the Horqin grassland

Ranch & Sourcing

Draught and Sanhe horses raised specifically for food, sourced from contracted ranches on the Horqin grassland — one of the world’s great natural pastures. Never retired racehorses.

Standardised food processing plant

Plant & Process

Over 30,000 m² of certified plant, an unbroken cold chain on US-made Jarvis equipment, and sealed, sterile, temperature-controlled halls built to Japanese MHLW standards.

Food processing workshop

Technology & Export Licensing

SQF Level 3 certified and export licensed, with end-to-end quality control and full batch-level traceability.

SQF LEVEL 3 SSOP HACCP ISO 9001:2015

Freeze-Drying Manufacturing Partner

Freeze-drying production facility

Equipment & Facility

High-capacity freeze dryers and modern automated lines built for efficient, stable volume supply.

BRC HACCP and FSSC 22000 certification marks

Environment & QA Systems

Certified to BRC, HACCP and FSSC 22000 food safety standards, with strict environmental and microbiological control.

BRC FOOD FSSC 22000 HACCP
Vacuum freeze-drying chambers

Freeze-Drying Craft

-40°C rapid freezing and vacuum freeze-drying technology lock in natural nutrition and flavour without a single preservative.

Frequently Asked Questions

Your Questions, Answered 渠道商與買手常見問題

Can you supply the documents needed for Hong Kong or international import?
Yes. Our plant is export licensed, with third-party lab reports (nutritional analysis & microbiology), certificates of origin and quarantine documents available. Ingredients, net weight and best-before dates are clearly labelled.
Where does the horse meat come from? Is it linked to racehorses?
None at all. All meat comes from contracted food-grade draught and Sanhe horse ranches on the Horqin grassland, fully inspected and traceable by batch — never retired racehorses or uninspected animals.
What is the shelf life and how should products be stored?
The unopened shelf life is 18 months; the exact date is printed on pack. Store in a cool, dry place. Seal tightly after opening and consume promptly.
What partnership models do you support? Can we request samples?
We support direct retail supply, regional distribution and online channels. Opening order assortments, POS display materials, third-party lab reports and sampling packs are available on request.